CTV Commercial Production for Phoenix Brands
Chalk Content produces streaming-TV commercials that hold up on a 65-inch screen. We concept, shoot, and finish spots for Hulu, Roku, YouTube TV, and the rest of the connected-TV world — then hand your media buyer files that clear platform QC the first time. It's the work we've done for Northern Arizona University and Advance Auto Parts, available to any Phoenix brand ready to be on television.
Your customers cut the cord. Your ads can follow them.
Connected TV — CTV for short — is television delivered over the internet: Hulu, Roku channels, YouTube TV, Tubi, Peacock, Prime Video with ads. It's how a huge share of Arizona households now watches "TV," and it quietly solved the oldest problem in television advertising. On broadcast, you paid for an entire market and hoped your buyer was watching. On CTV, you pick the households: Phoenix-metro zip codes, homeowners, sports fans, people who visited your website last week.
The spot itself still plays where TV ads have always been most powerful — full-screen, sound on, in the living room — but the buy behaves like a digital campaign. You set a budget, you cap frequency, you read the reporting, you adjust. Broadcast-level presence, digital-level control.
Here's the catch: the living-room screen is unforgiving. A talking-head clip shot for Instagram looks exactly like what it is when it's ten feet wide. CTV rewards brands that show up with real cinematography, real sound, and a real idea — which is precisely the part Chalk handles.
The most underused ad channel in the Valley
Most Phoenix businesses still think "TV commercial" means a six-figure broadcast buy and a media agency on retainer. So they default to social ads and cede the television screen to national chains. Meanwhile, CTV inventory targeted to the Phoenix metro is often cheaper per household than the postcards in your mailbox — and almost none of your local competitors are on it.
That's the gap we build for. Chalk is an award-winning production company based in Gilbert whose work has been recognized at Cannes Lions, D&AD, and ADCAN, and we've produced streaming and broadcast spots for brands like McDonald's, Mars Petcare, and Advance Auto Parts. When a Scottsdale med spa or a Tempe home-services company runs a genuinely cinematic :30 on Hulu, it doesn't read as "local ad." It reads as the category leader.
CTV work: from zero presence to a full test slate
Nine cinematic spots for a university's first move into streaming TV
Northern Arizona University's online programs sit inside a $350M+ revenue institution — yet the brand had no CTV presence at all. Rather than bet everything on a single hero spot, Chalk produced nine cinematic CTV commercials built as a test slate: distinct concepts and messages the university could run head-to-head on streaming platforms to learn what actually moves prospective students.
Click to watch one of the spots.
The streaming spot at the center of a 36-asset campaign
When Advance Auto Parts needed a campaign spanning 36 finished assets, the anchor deliverable was the CTV spot: paced for the living room, mixed for TV speakers, captioned, and finished to streaming-platform spec — the version of the campaign built to earn attention on the biggest screen in the house.
Click to watch.
Shot for the big screen, delivered to platform spec
Producing for CTV is not "social video, but longer." Vertical framing, jump-cut pacing, and phone-speaker audio all fall apart on a television. A CTV spot has to work the way great TV ads have always worked — a clear idea, composed 16:9 cinematography, sound-on storytelling — and then it has to survive each platform's technical QC. Files get bounced for the wrong frame rate or a loudness miss, and every bounced file is days off your launch.
Every Chalk CTV package ships ready to traffic:
- :30 and :15 cuts — the two lengths streaming inventory actually runs
- 1920×1080 (or 4K) masters at 23.976 / 29.97 fps to match platform requirements
- High-bitrate H.264 and ProRes deliverables for DSPs and direct publisher deals
- Broadcast-safe audio mixed to streaming loudness standards, dialogue clear on TV speakers
- Captions — burned-in or sidecar files, per platform
- QC pass against your media plan before anything leaves our hands
From media plan to living room in five steps
CTV production works best when the creative is designed around where and how it will run — so that's where we start:
Streaming TV production FAQ
What is CTV advertising?
CTV (Connected TV) advertising is running video commercials inside streaming services — Hulu, Roku channels, YouTube TV, Tubi, Peacock, and dozens more — instead of traditional cable or broadcast. Your spot plays full-screen on the living-room TV, but it's bought like a digital ad: you choose the geography, the audience, and the budget, and you measure delivery the way you would a YouTube or Meta campaign.
How much does a CTV commercial cost in Phoenix?
Production for a Chalk CTV spot typically runs $7,500 to $50,000+ depending on concept, cast, locations, and how many versions you need. A single :30 with a lean crew sits at the lower end; a multi-spot test slate with casting and custom sets sits higher. Media budget is separate — and one advantage of CTV is that a Phoenix-metro campaign can start at a few thousand dollars a month. Start with a free quote.
What's the difference between a CTV spot and a broadcast TV spot?
The craft is identical — both play on the biggest screen in the house, so both need broadcast-level production. The difference is distribution: broadcast is bought by daypart and program against a whole market; CTV is bought programmatically against specific households, zip codes, and audiences, with digital-style reporting. A well-produced spot can run in both environments, and we deliver files to spec for each.
What specs do streaming platforms require?
Most platforms want a :15 or :30 at 1920×1080 or higher, 23.976 or 29.97 fps, high-bitrate H.264 or ProRes, broadcast-safe loudness (around −24 LKFS), and captions. Each DSP and publisher has its own QC checklist, and files get rejected for small violations — so we deliver every spot pre-checked against the platforms in your media plan.
Can you produce multiple test variants of a CTV spot?
Yes — we recommend it. Because CTV reports like digital, testing several creative angles is the fastest way to find what moves your audience. We structure shoot days so multiple concepts share cast, crew, and locations; for NAU Online we produced nine distinct cinematic spots for exactly this purpose.
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Ready to put your brand on streaming TV?
Tell us about your audience and your media plan — we'll come back with a concept, a spec-ready deliverables list, and a clear quote.
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